← All works

The Joy of Just Being

A kinetic typography piece based on a quote by Eckhart Tolle.

YEAR 2020
TYPE Kinetic Typography
TYPEFACE Bely (Adobe Fonts)
DESIGN & ANIMATION Parisa Ayati

“In today’s rush, we all think too much, seek too much, want too much, and forget about the joy of just being.”

Eckhart Tolle

Choosing the typeface

A while ago, I decided to make a kinetic typography piece to dig deeper into typography principles. I had some criteria for choosing the right font for the project:

1. I wanted to use Gestalt theory as the guideline for this project, so the font needed to have good negative spaces.
2. Since I knew some sentences would pass very fast, it had to be very readable.
3. The style of the font had to share the mood and meaning of the sentence.

Based on these criteria, and also my taste, I chose the “Bely” font from Adobe Fonts.

The Joy of Just Being: bely

Sketches

The Joy of Just Being: sketch 02 The Joy of Just Being: sketch 03
The Joy of Just Being: sketch 04 The Joy of Just Being: sketch 05
MORE WORK All works →