DIMOCO Christmas Party
The complete event identity for DIMOCO’s Christmas party at Palais Berg in Vienna: animated and still visuals for seven screens across the venue, the invitation, the menus and the photo-booth print.
CLIENT
EVENT
VENUE
ROLE
DELIVERABLES
The idea
DIMOCO’s icon is a laurel built from six leaves, and the brand guidelines treat each leaf as a building block of the whole visual system. For Christmas, I kept the laurel exactly as it is and turned its leaves into festive windows: each one frames its own scene, from a decorated tree and a reindeer to a golden bell, a glass of champagne and a wrapped present.
Because the key visual is the brand mark itself, it reads as DIMOCO at first glance, and it gave every piece that followed, from the first screen in the building to the menus on the tables, the same starting point.
Invitation and greeting card
The invitation had one job: to say clearly who, when and where. Under the DIMOCO | DINAPE lockup, “We invite you to celebrate Christmas Party” sits above the laurel, and the practical details, December 12, starting at 6 PM, Palais Berg in Vienna, are gathered at the bottom and split by a thin divider so they can be read at a glance.
The same design, with a single line, “Here’s to a bright and beautiful holiday season”, became the greeting card that went out with the season’s gifts. Both are printed on a deep evergreen, framed in Stone from the DIMOCO palette.
DIMOCO colours, Christmas night
The screens mix two palettes. From the DIMOCO brand come the highlights: Dimoco Yellow for stars and lit windows, Paper for the snow, and the warm Outlaw Orange and Payment Pink, which on screen deepen into orange and violet for the toasting hands and the leaves of the laurel.
Around them, a set of Christmas colours sets the scene: midnight and winter violet for the sky, fir green for the trees, and holly red and gold for the decorations. On a dark event wall, these deep tones glow instead of disappearing.
DIMOCO YELLOW
OUTLAW ORANGE
PAYMENT PINK
PAPER
STONE
BLACK
MIDNIGHT
WINTER VIOLET
FESTIVE VIOLET
FIR GREEN
HOLLY RED
GOLD
Screens across Palais Berg
The heart of the project was the venue itself. Palais Berg has eight screen positions, and its technical guide gives each one its own format and quirks: a videowall assembled from 3×3 screens with visible lines between them, portrait screens beside the stage and at the entrance, landscape screens in the halls, and a vertical wall of three stacked screens by the stairs.
I designed content for seven of them, three animated and four still, each composed for its exact size and position, so that guests met the same winter world from the entrance to the dance floor.
MAIN VIDEOWALL
SIDE SCREENS
LOTHRINGER HALL
CLOAKROOM
STAIRWAY
RECEPTION
ENTRANCE
Main videowall
Behind the stage, the videowall becomes a window onto a snowy city at night: a full moon glowing over the rooftops, snow falling, lights switching on in the windows, smoke rising from a chimney and Santa’s sleigh crossing the sky. It runs as a one-minute loop, calm enough to sit behind the speeches all evening and bright enough to light up the whole hall.
Stairway
The stairway wall is three portrait screens stacked on top of each other, with two visible joins between them. I built the animation on the venue’s thirds template: the logos sit on the top screen, the messages “Rise up”, “Thrive together” and “Go beyond” appear one after another on the middle screen, and a Christmas tree grows out of a snowy village below. No word ever crosses a join.
Entrance and side screens
Next to the reception desk upstairs, a portrait screen greets guests with a short toast: two hands raise their glasses inside an arched window, “Let’s celebrate” sits underneath, and small leaves drift through the scene.
The same artwork, as a still, runs on the two portrait screens that flank the videowall on stage.
Lothringer Hall, cloakroom and reception
The landscape screens carry still scenes from the same winter world: “Happy holidays” over a snowy hill with a reindeer, a snowman and presents in the main hall; a rail of colourful winter coats beside an arched window for the cloakroom; and a Christmas tree with a pile of presents under a glowing wall lamp at the reception.
The menus
Two menus, one for drinks and one for food, share a single layout and swap their colour: pine green for drinks, ember orange for food. On each cover, an arched window holds a small scene: a cocktail under mistletoe for the drinks, a Christmas tree and a reindeer in the snow for the food.
Inside, the lists run in two columns with italic section titles and a thin rule under each, so a long list of cocktails, wines and courses stays easy to scan. A reindeer with baubles hanging from its antlers closes each spread.
Photo booth
A small extra: the printed frame for the photo booth, with two photo slots under “Happy holidays 2025” and the year set between two leaves of the laurel.
MORE WORK
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